Comments for http://www.frictionarts.com Tue, 09 Mar 2010 17:53:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Nomenclature by Chuang Tzu http://www.frictionarts.com/nomenclature/comment-page-1/#comment-518 Chuang Tzu Tue, 09 Mar 2010 17:53:34 +0000 http://www.frictionarts.com/?p=659#comment-518 "If they will listen, sing them a song. If not, keep silent. Just be there among them, because there is nothing else for you to be but one of them. Then you may have success." - Chuang Tzu, 4th century BC “If they will listen, sing them a song. If not, keep silent.
Just be there among them, because there is nothing else for you to be but one of them. Then you may have success.”

- Chuang Tzu, 4th century BC

]]> Comment on Postcard from South Africa – Reloaded by admin http://www.frictionarts.com/postcard-from-south-africa-reloaded/comment-page-1/#comment-517 admin Tue, 23 Feb 2010 17:01:20 +0000 http://www.frictionarts.com/?p=593#comment-517 Glad you is checking wid it, man. Dissme no joy, me blud. We is so street dat people be driving on us 24/7! Glad you is checking wid it, man. Dissme no joy, me blud. We is so street dat people be driving on us 24/7!

]]> Comment on Postcard from South Africa – Reloaded by Johnny Asbo http://www.frictionarts.com/postcard-from-south-africa-reloaded/comment-page-1/#comment-516 Johnny Asbo Tue, 23 Feb 2010 16:41:42 +0000 http://www.frictionarts.com/?p=593#comment-516 Wicked! Some hefty art vibes you a gwarn wid. Liking the omniportant joy, propa tings blud! See you at Happy Artist. Wicked! Some hefty art vibes you a gwarn wid. Liking the omniportant joy, propa tings blud! See you at Happy Artist.

]]> Comment on New postcard from South Africa! by Lauren http://www.frictionarts.com/new-postcard-from-south-africa/comment-page-1/#comment-515 Lauren Wed, 17 Feb 2010 21:58:38 +0000 http://www.frictionarts.com/?p=556#comment-515 Hello, I'd like to book a place at the postcard from south africa event please. Thanks Lauren Hello,

I’d like to book a place at the postcard from south africa event please.

Thanks
Lauren

]]> Comment on New events and how to find out about them by Nicky Getgood http://www.frictionarts.com/new-events-and-new-place-to-find-out-about-them-soon/comment-page-1/#comment-514 Nicky Getgood Tue, 16 Feb 2010 15:45:53 +0000 http://www.frictionarts.com/?p=578#comment-514 At last! A Happy Artist sesh I know I'm free to attend - I can't wait! :-) At last! A Happy Artist sesh I know I’m free to attend – I can’t wait! :-)

]]> Comment on New postcard from South Africa! by admin http://www.frictionarts.com/new-postcard-from-south-africa/comment-page-1/#comment-513 admin Thu, 04 Feb 2010 16:31:18 +0000 http://www.frictionarts.com/?p=556#comment-513 Hi Brendan, of course you're on the list, just 'posted' the flyer before we posted the flyer, as it were :-) Hi Brendan, of course you’re on the list, just ‘posted’ the flyer before we posted the flyer, as it were :-)

]]> Comment on New postcard from South Africa! by Brendan O'Neill http://www.frictionarts.com/new-postcard-from-south-africa/comment-page-1/#comment-512 Brendan O'Neill Thu, 04 Feb 2010 10:33:23 +0000 http://www.frictionarts.com/?p=556#comment-512 Please put me down for this. I heard of this via Nicky's blog - am I still on your mailing list? Please put me down for this. I heard of this via Nicky’s blog – am I still on your mailing list?

]]> Comment on Marketing – a necessary evil or a pointless waste of time and energy? by admin http://www.frictionarts.com/marketing-a-necessary-evil-or-a-pointless-waste-of-time-and-energy/comment-page-1/#comment-511 admin Mon, 18 Jan 2010 18:02:44 +0000 http://www.frictionarts.com/?p=546#comment-511 Not that I'm saying Blues fans are all tatooed thugs, of course, carrying that curse myself ;-) Not that I’m saying Blues fans are all tatooed thugs, of course, carrying that curse myself ;-)

]]> Comment on Marketing – a necessary evil or a pointless waste of time and energy? by admin http://www.frictionarts.com/marketing-a-necessary-evil-or-a-pointless-waste-of-time-and-energy/comment-page-1/#comment-510 admin Mon, 18 Jan 2010 18:01:00 +0000 http://www.frictionarts.com/?p=546#comment-510 Thanks, Nicky, what a fantastic idea! We do put these kind of things into our marketing plans - but budgeting for it isn't usually considered, it's one of those added value things that is just assumed to magically happen. I got off on this train of thought whilst writing just such a plan. I'm aware when writing a bid, that funders like to see a good chunk of the budget going on marketing - 10-25% usually, which is a significant proportion of the costs of any project. I started to wonder, bearing in mind all the projects that go on in one year, how much money had been spent in attracting 'new' audiences, what this translated to, in terms of audience figures, and whether this presented value for money? Judging by the arts events I go to, we're potentially looking at many thousands of pounds per person. So, you are right, we need to start looking at different ways of reaching people. But we also need to think about what they encounter when they do 'brave' attending an arts do - are we welcoming them with open arms - or are we checking them out to see if they're cool enough? Many people are massively intimidated by 'fine' arts - partly why so much ridicule is thrown at us, it's defensive. I have seen huge, tatooed thugs quaking in their boots when asked to cross the threshold into a gallery (quite literally) - is this a good thing? Wouldn't it be great if people stopped off in Eastside on their way home from the Blues ground to pop into the Ikon, or Vivid? So we need to change our message, but we also need to change attitudes, and that's an even bigger job... Thanks, Nicky, what a fantastic idea! We do put these kind of things into our marketing plans – but budgeting for it isn’t usually considered, it’s one of those added value things that is just assumed to magically happen. I got off on this train of thought whilst writing just such a plan. I’m aware when writing a bid, that funders like to see a good chunk of the budget going on marketing – 10-25% usually, which is a significant proportion of the costs of any project. I started to wonder, bearing in mind all the projects that go on in one year, how much money had been spent in attracting ‘new’ audiences, what this translated to, in terms of audience figures, and whether this presented value for money? Judging by the arts events I go to, we’re potentially looking at many thousands of pounds per person. So, you are right, we need to start looking at different ways of reaching people. But we also need to think about what they encounter when they do ‘brave’ attending an arts do – are we welcoming them with open arms – or are we checking them out to see if they’re cool enough? Many people are massively intimidated by ‘fine’ arts – partly why so much ridicule is thrown at us, it’s defensive. I have seen huge, tatooed thugs quaking in their boots when asked to cross the threshold into a gallery (quite literally) – is this a good thing? Wouldn’t it be great if people stopped off in Eastside on their way home from the Blues ground to pop into the Ikon, or Vivid? So we need to change our message, but we also need to change attitudes, and that’s an even bigger job…

]]> Comment on Marketing – a necessary evil or a pointless waste of time and energy? by Nicky Getgood http://www.frictionarts.com/marketing-a-necessary-evil-or-a-pointless-waste-of-time-and-energy/comment-page-1/#comment-509 Nicky Getgood Sat, 16 Jan 2010 17:33:13 +0000 http://www.frictionarts.com/?p=546#comment-509 Brilliant article, and you're totally right about the 'same old faces' - marketing should not be just letting your already captive audience know about your latest launch evening. 'A large proportion of our audience comes through relationship-building over time, from word of mouth and recommendations...' Do you have the freedom to redefine what 'marketing' within your budget means, and spend it on elements that add value to this rather than traditional, same-old flyers and posters and that? Brilliant article, and you’re totally right about the ’same old faces’ – marketing should not be just letting your already captive audience know about your latest launch evening.

‘A large proportion of our audience comes through relationship-building over time, from word of mouth and recommendations…’

Do you have the freedom to redefine what ‘marketing’ within your budget means, and spend it on elements that add value to this rather than traditional, same-old flyers and posters and that?

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